OUR OFFERINGS

Our Marketing Support and Services offer comprehensive solutions tailored to amplify your brand's reach and impact. From developing brand strategy to crafting compelling content to eye-catching design, we ensure your message resonates with your target audience. Our market research and analytics provide valuable insights to refine your strategies. Harnessing the power of email marketing, we drive engagement and conversions. Additionally, our operational support streamlines your marketing efforts, ensuring efficiency and effectiveness at every stage. Partner with us to elevate your marketing endeavours and achieve unparalleled success in the competitive landscape.

At GUS Education India, we facilitate a wide range of digital, data and marketing solutions customised to our client’s needs. Our team is a full-service organization with 150+ subject matter experts across these domains.

Our approach – Creating a culture of success through growth mindset, client-centricity, and employee empowerment.

 Our services include:

• Performance Marketing Services 
• Pay Per Click (PPC)
• Paid Social
• Affiliate partnerships
• Organic Marketing Services 
• Search engine optimisation
• Online reputation management
• Organic social

1. Data-Driven Marketing
   • Sales and Marketing Analytics Suite – PowerBI   
2. Marketing Operations
   • Market Research
   • Design
   • Content development 

We enable clients’ success by sharing our global know-how and reach, which allows them to focus on their core expertise of developing the next generation leaders! 

The admissions function at GUS Education India supports client University campuses and is responsible for creating student profiles and database, review documents submitted by the student for processing and more. The teams driving this function ensure effective evaluation of all students prior to the admission process including evaluation of student documents, checking authenticity and comparability of qualification based on the recruitment of the University, decision of issuance of relevant letter of acceptance, etc. The teams also have complete adherence to University regulations, policies, and values and deliver set annual application targets by providing administrative support, student career development, and motivating teams to deliver their KPIs.

The Business Development Operations at GUS Education India is at the forefront of revenue generation and maintenance of revenue security from a range of opportunities presented across the product portfolio. The core USPs of this function is to Attain flexibility and business expansion, Operational cost optimization, The opportunity to scale up sustainably, and Provide fungible staff & resourcing as per business need.

The business development team consists of Business developers, who collaborate with different regions worldwide for UK & Canadian Brands. The Business Development function also comprises of International Business Development teams, Partnership Teams, Salesforce Team, Learning & Development, Business Analysis & Project Team, Marketing, Design, Creative & Content Support Teams, Finance & HR Teams to support the function with seamless operations.

By collaborating closely with technology, operations, and other relevant business areas, our goal is to boost operational efficiencies and enhance experiences for both students and employees. Our core focus is on robust program management, aligning with the Central Programme Management practice established within the Central Transformation Office. Our transformation process involves three key steps: understanding our current state (As-Is), designing a future state (To-Be), and executing a carefully planned roadmap of change. We leverage tools like operational excellence, automation, robotics, advanced analytics, and digital advancements to drive comprehensive transformation.

GUS Education India provides solutioning and value added services to global universities by directly engaging with relevant stakeholders. Services including SAAS / PAAS options like proctoring, Analytics, off shoring etc.

We have built subject matter expertise across multiple departments and functions whilst working with stakeholders.

• We provide high quality university services in an offshoring model.
• Attain flexibility and business expansion by providing extended service window and/ or weekend support which allows business to function after regular hours of operation.
• Set up centralised teams, create Centres of Excellence (CoE) to maximise output and minimise turnaround time. Value added services to opt for – centres of excellence in verticals like analytics, admissions, Information Technology, Emerging Technologies like AI, Machine Learning, RPA, AR VR.
• Attain operational cost optimization.
• The opportunity to scale up sustainably, simplified scaling.
• Provide access to niche talent.
• Provide fungible staff and resourcing as per business requirement.
• Seasonal spikes in volume address without dip in service levels.
• Freedom to concentrate on core business concerns, allowing business to focus on development, expansion as well as exercise more control on functions.
• Sharing best practices across ITES & offshoring Industry

The student advisory team of GUS Education India provides support, guidance, and assistance to all prospective students of clients on board. The team is well-versed in the courses offered by our clients and is capable of sharing essential information that allows students to make informed decisions regarding their careers.

This team has transformed into a cohesive unit with almost 600 sales professionals at our Hyderabad office that works with global clients to support student recruitment. The team has grown in the headcount and in driving efficiencies by combining the core pillars – ‘People & Process’, ‘Technology’, and ‘Data-Driven Culture.’

GUS Education India's IT function plays an important role in driving in-house and customer operational excellence for smooth transition and functioning. The IT function caters to seven core pillars, each having its functionality to support in-house and customer teams.

1. Application Development
2. IT Operations and Program Management
3. IT Infrastructure Operations
4. Product Development
5. Contact Center Operations
6. Central Salesforce
7. IT Service Delivery Offshore

Analytics as a Service offers a holistic approach to data management, encompassing data engineering, business intelligence, visualization, analytics, and marketing enablement tailored for our partners. Our goal is to empower partners and stakeholders to focus on driving impactful actions and business transformation by delivering intuitive, actionable insights in a self-serve manner. Throughout our client engagements, we meticulously measure, monitor, and optimize KPIs and metrics essential to their business success, fostering a data-driven transformation journey.

Each pillar of our service is geared towards enhancing operational efficiencies across GEI and its clientele verticals.

GUS Education India provides end-to-end service to all Human Resource and Payroll needs through unified and customized solutions based on client requirements. GEI comes with the ability to deliver flexible options to materialize business design and strategy proposals.

The HR functionalities GEI provides:

1. Recruitment
2. Payroll
3. Talent Management
4. Leave and Absence Records
5. Administrative Benefits
6. Compensations

Finance as a service at GUS Education India involves comprehensive packages that include traditional book-keeping and accounting services. Our services also include regular meetings with higher management, forecasting, and budgeting. We believe in acting as a fractional CFOs and full-fledged finance department for our clients. The solutions we offer under Finance include financial statement preparations, payroll management, accounts receivable and payable support, advisory services, etc.

Our Market Intelligence, Product Development and Strategy (MIPDS) team specializes in delivering actionable insights to help businesses stay ahead of the competition. By analysing customer preferences, market trends, and competitor activities, we provide the data-driven guidance needed for informed decision-making. We ensure that the client remains competitive and aligned with the needs of their target audience.

Our Key Services Include:

1. Competitor Analysis & Pricing Strategy: In-depth analysis of competitors and pricing dynamics in your target markets
2. Market Entry Planning: Comprehensive field analysis and strategic planning for entering new global markets
3. Course Recommendations: Tailored recommendations based on current and projected demand trends
4. Strategic Market Insights: Insights on trends and demographic shifts to inform your business strategy